The AI front office for service businesses

It answers.
It books.
You decide.

Emails, texts, and voicemails land in one inbox. Stoke reads each one, drafts the reply in your voice, books the job, sends the reminder, and asks for the review — starting with every draft waiting for your tap.

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14 days free No credit card Built and used daily in a real service business
The Stoke dashboard
Text message · 8:41 PM
"Can I rent two tandem kayaks tomorrow at noon? There'll be four of us but two are kids."
↓
Stoke understood
Kayak rental · 2 tandems · 4 people (2 children)
Tomorrow · 12:00 PM · confidence 91%
↓
Reply drafted · booking held
"Absolutely — I've got two tandems held for noon tomorrow, and we'll have four PFDs ready including youth sizes."
Tomorrow 12:00 · on the calendar Tap to send
The Stoke dashboard
Customers come in through
EmailText & MMSVoicemailPhotos
Stoke carries it through
CalendarInvoicesStripeQuickBooksFacebookInstagram
One inquiry in

A whole chain of office work disappears.

Stoke isn't another CRM you have to feed. A customer writes in, and by the time the job is done it has drafted every message, made the booking, sent the reminder and asked for the review.

01 — IT ARRIVES

However they send it.

A text at 9pm, an email through your site, a voicemail while you're on a ladder. All three land in the same inbox, transcribed and read.

Text · 8:41 PM"Two tandems tomorrow at noon?"
02 — IT GETS READ

Read, not filed.

Who's asking, what they want, when, how many — with the customer's own words kept beside the summary, so you can check what they actually said.

UnderstoodKayak rental · 4 people · noon
Original message kept
03 — IT GETS BOOKED

The booking makes itself.

Lead becomes job, calendar event comes with it — right duration, right timezone, linked to the conversation it came from. And a time nobody stated is marked unconfirmed, not invented.

Tomorrow · 12:00 PMConfirmation queued
04 — IT GETS FINISHED

Invoice, then review.

Built off the job's own record, with a payment link on it. After the visit, Stoke asks for the Google review while it's still fresh.

Invoice readyPayment link attached
Review request scheduled
A Stoke-drafted reply telling a customer the boat is already reserved and offering other days, with a high-confidence indicator

A real drafted reply. It knew the boat was already booked, and it said so before offering another day.

The idea
Most software for a small business is a filing cabinet. It stores what you already did. Stoke does the work — then tells you honestly what it did and what's still waiting on you.

Built inside an owner-operated business, where missed inquiries, scheduling, invoicing and content all compete for the same limited hours.

Hands full

Your hands don't have to be free.

You're holding a boat, a hose, a ladder, or somebody's dog. The microphone sits on every screen in Stoke, so the office work happens out loud while the actual work keeps happening.

Book a job, move one, add a note to a customer, send an invoice, ask what's still unpaid. Stoke shows you what it's about to do, and you confirm.

You said
"Move Kevin to Friday at ten, text him the change, and remind me to call Sarah."
Booking moved · Friday 10:00 AM
Message drafted · waiting for your tap
Reminder added · call Sarah
Illustrated with demo data.
Follow-through

The messages you keep meaning to send.

Confirmations, reminders, and review requests are the difference between a booked job and a no-show, and between a happy customer and a review nobody wrote. They're also the first thing that falls off when you're busy. Stoke sends them on rules, not judgment.

When it's booked

Confirmation sent.

The customer gets it while they still remember writing to you.

The day before

Reminder sent.

Fewer people forget. Fewer trailers get hitched for nobody.

After the visit

Review requested.

With your Google link in it. The best time to ask is the day it went well — exactly when you're least likely to remember.

By email or text, based on how the customer contacted you. You don't have to think about it, and neither do they.

Automation you can trust

You set how much it does.

The worry isn't that AI won't do enough. It's that it'll do something embarrassing to a customer, in your name, and you'll hear about it from them. So the amount Stoke does on its own is a dial you hold, and it starts all the way down.

Review everythingWhere every account starts

Every AI-written reply to a customer waits in your queue — nothing goes out until you read it and tap send. Confirmations, reminders and review requests are rule-based and follow the settings you choose separately.

Smart confirm

Replies Stoke is confident about go on their own. Anything uncertain still waits for you. You stop reading the easy ones and keep your eyes on the ones that need them.

Autopilot

You set the confidence bar yourself. Above it, Stoke sends. Below it, you decide.

When it isn't sure how sure it is, it waits.

At every setting, including autopilot. A reply that comes back without a confidence score never sends on its own — an agent that doesn't know how confident it is has no business acting alone.

It tells you what a tap will do before you tap it.

Drag a job to completed and Stoke tells you whether that's about to send the customer a review request — or why it isn't. The consequence shows up before the click, not after.

Every decision remembers the rules it was made under.

Stoke records which setting was in force at the moment each decision was made. Turn autopilot on in March and off in June, and the March decisions still show what governed them.

And underneath the dial there are limits that don't move, because the confirmations and reminders run on rules rather than judgment.

No texts at the wrong hour

Eight to nine, in your timezone, not ours. A shop in California doesn't get its customers texted at 5am because a server in Virginia thought it was mid-morning.

Stop means stop

A customer texts STOP and the number is blocked from that moment, with a record of every consent change. If Stoke can't confirm someone is still opted in, it doesn't send.

Nothing fires for a visit that didn't happen

A review request requires evidence the job actually reached completion. No completed job, no message — and that isn't a setting you can turn off.

Duplicate sends are blocked

Every scheduled follow-up is recorded before it goes out, so the same message can't be sent again through another channel.

Trust

It tells you what it didn't do.

Every tool shows you what it accomplished. That's the easy half. Stoke also shows you the number that actually matters — how many people wrote in and are still waiting on you.

What Stoke did for you: replies drafted, replies sent, leads waiting, posts published

On the dashboard every time you open it, and by email Monday morning.

Business health: lead-to-job conversion, follow-up coverage, stuck pipeline

A score for the parts that are slipping, from the last 30 days.

The waiting number is a link, not a footnote.

Tap it and you're looking at the people it's counting.

It scores what's slipping, too.

How many leads become jobs, how much follow-up is uncovered, how many jobs have gone cold — shown whether or not it flatters us.

We built it this way for a selfish reason.

A tool that only reports its wins is a tool you have to double-check, and double-checking is the work you were trying to hand off. A number that can go up when we've dropped something is the only kind worth trusting.

Marketing

The job you just finished is next week's post.

Most social tools hand you an empty box and a calendar and wish you luck. Stoke already knows what you did today, what it was, and which photos came off it — so the draft starts from real work instead of a blank screen.

It starts from the job

Photos and video land against the work they came from. Open a finished job, pick the shots you like, and the draft already knows the service, the boat, the yard, the dog — because it's reading the same record the invoice came from.

In the same voice as your replies

Posts use the voice you set once. If your customer messages sound like you, so does your feed.

Reels, not just photos

Pick shots from the library and get a short video — captions on the footage, a separate caption for the post, music underneath.

Scheduled, then actually published

Choose a time and Stoke posts to Facebook and Instagram on its own, without you opening either app. If a window gets missed it doesn't quietly double-post to catch up.

And the results come back

Engagement syncs back into the library, so your photos are ranked by what people actually responded to. Next month's posts start from what worked instead of what you happened to remember.

Made in Stoke. Published to Facebook and Instagram from the Trusty Sail & Paddle account.

This one took about a minute.

The clips were already in the library — shot on a phone, uploaded once, sitting against the rentals they came from. Choosing them was the only real decision.

Stoke wrote the caption in the shop's voice, burned it onto the footage, set the music, and wrote a separate post caption with the hashtags. Then it went on the schedule and published itself.

The engagement it earned came back into the library, so the photos that worked here are the ones that get suggested next time.

Photo library, top performing: photos ranked by engagement on the posts they appeared in
Built for your trade

It already speaks your business.

Generic software makes you translate. Everything is a "job" and a "customer" and a "quote," even when your trade has perfectly good words of its own. Stoke uses yours. Pick one.

New reservation Guest
Send them aquote
Then bill with aninvoice
Draft a reply within2 hours
Words it watches for
rentkayakpaddlereservationweekendgroupkids

It's not a label swap.

The words change, but so does what Stoke watches for. A pressure washer's inquiry says "driveway" and "mildew" and "how much." A rental shop's says "Saturday," "how many kids," and "do you have four." Different trades, different signals, different questions worth asking back.

And when it doesn't know your trade yet, it says nothing.

A default has to be neutral or empty — never somebody else's vocabulary. Blank is honest. Wrong is not.

Also included

And yes, it does the rest too.

Everything you'd expect from the system running your front office — without turning this page into a feature checklist.

A voice that sounds like you

Stoke can learn how you write from your own replies, your website, and your social posts, so drafts come back sounding like your business rather than like software. Tell it what to change and it adjusts. Or skip all that and pick professional or casual.

Invoices and payments

Build an invoice off the job's own record. Stripe payment links on it. QuickBooks sync so your books aren't a second job. And Stoke knows the difference between printing a PDF and actually delivering it to a customer — printing one doesn't mark anything sent.

Your whole crew

Multiple users, role-based permissions, assignment.

Who built this

I run a rental shop. I built this for me first.

I'm Andrew. My wife Heather and I own Trusty Sail & Paddle in Morehead City, North Carolina — kayaks and sailboats, rentals and retail. We built it into a million-dollar business and then spent every evening buried in the inquiries it generated.

Stoke runs the front office of that shop. Not a demo of it, not a sandbox — the actual business, every day. I use the same production build you'd be signing up for, with my own customers and my own reputation on the line.

Stoke is young, so I'm not going to pad this page with a logo wall or testimonials I wrote myself. What I can show you is the product running a real business every day, and the person who built it having to live with it on a Saturday in July.

Andrew Fournel
Simple pricing

Two plans.

Every core Stoke capability is included at $99. Team adds people, locations, and administrative control. Both start with a 14-day free trial, no credit card.

Stoke
$99
per month
  • Email, text, and voicemail in one inbox
  • Replies drafted in your business's own voice
  • Leads, jobs, calendar, customers
  • Invoicing with Stripe payment links
  • QuickBooks sync
  • Confirmations, reminders, and review requests
  • Social posts and reels, scheduled and published
  • Voice commands
  • 1 user
Start free trial
Stoke Team
$199
per month
  • Everything in Stoke
  • Unlimited team members
  • Role-based permissions
  • Priority support
  • Dedicated onboarding
Start free trial

Your invoices sync to QuickBooks and export as PDFs, so your accounting is never trapped here.

Questions

The ones people actually ask.

What if the AI gets something wrong?

At the default setting you'll see it before your customer does — every reply waits for your tap. When you edit a draft, Stoke keeps a record of what you changed.

How does it learn my voice?

You can point it at your website and social posts and let it read how you already write, and it learns from your own replies as you use it. Tell it what to change and it adjusts. If you'd rather not bother, pick professional or casual and move on.

Do you read my email?

You connect the Gmail inbox you use for customer inquiries — and if your business email lives elsewhere, you can auto-forward it into a Gmail account and connect that. Stoke reads the messages that come into it so it can parse them into leads and draft replies — that's the whole job. Your business is walled off from every other business on the platform; nothing you receive is visible to another account, and nothing is used to train a shared model. You can disconnect the mailbox from Settings at any time, which stops the sync immediately. The details are in our privacy policy.

Do I need a new phone number?

Stoke gives you one for texting, registered with the carriers so your messages actually deliver instead of getting filtered. Your existing number keeps working.

Does it work for my kind of business?

Stoke includes presets for common service businesses, each with its own vocabulary and timing, plus a neutral setup for anything else. If yours isn't listed it still works — it just won't guess at words it doesn't know.

I already use Jobber. Why switch?

You probably shouldn't switch for a prettier database. Switch when you're tired of being the person who turns every inquiry into a reply, a booking, a follow-up and an invoice.

Your next customer already wrote to you.

Start your free trial

14 days free. No credit card.