Customize Stoke for your business. Changes apply to all future campaigns.
Business identity
Used in every post, hashtag set, and email. The AI uses this context to write authentically about your location and specialty.
What makes you different? The AI references this for positioning.
Contact & links
Used in email footers and Google Business posts.
Default hashtags
Added to every Instagram post. Drag to reorder.
General style
Used when "General" writing style is selected.
Personal style — Heather's voice
Used when "Personal" writing style is selected. Edit to shape exactly how this voice comes through.
The more specific, the better.
Tone preferences
Use emoji in posts
Allow the AI to include emoji
Include price mentions
AI may reference specific product prices
Include phone number in posts
Add phone to CTAs in Google Business and email
Tag customer names when provided
Reference customers by first name in posts
Job types
These appear as toggle buttons on the main generator. Drag to reorder.
Default channels
Which channels are selected by default when the generator loads.
Instagram
Caption + hashtags
Facebook
Long-form post
TikTok / Reels
Video script
Google Business
Business update post
Customer Email
Follow-up email
YouTube Shorts
Video script
Default campaign length
Content angles
The emotional focus of each day. These rotate in order.
Publishing connections
Connect your social accounts to publish directly from Stoke. You approve everything before it goes live.
Instagram
Not connected — copy & paste required
Facebook Page
Not connected — copy & paste required
Google Business Profile
Not connected — copy & paste required
Email Klaviyo / Mailchimp
Not connected — manual send required
TikTok Script only
Scripts generated — video recording is manual
YouTube Shorts Script only
Scripts generated — video recording is manual
📌 Coming next
Instagram + Facebook direct publishing via Meta Graph API ships first. Google Business follows. Email via Klaviyo/Mailchimp will sync with your Shopify customer list.